The Brightest Lights

Mendoza News

Mendoza’s Department of Marketing hosts the prestigious AMA Sheth Doctoral Consortium 2016 — bringing together top researchers in the discipline’s many and varied areas of study   David Reibstein…

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Cautious Mergers

Mendoza News

Researcher Craig Crossland found distinct differences in how a gender-diversified corporate board makes decisions. But when you start to look at outcomes … that’s where it gets complicated.  Since…

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Sportin' Men

Mendoza Profiles

Two finance seniors launch a venture that helps high school athletes achieve their college dreams Finance senior Brandon Ruggles rarely pauses to take a breath when he’s talking. There are so many…

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A Few Sober Thoughts on the Christmas Holidays

First Person

One can spot many a bumper sticker pleading that we “keep Christ in Christmas,” and there’s always at least a few conservative critics who roundly condemn those companies who offer “holiday” as…

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