Assistant Marketing Professor Frank Germann studies how marketing analytics, leadership and brands influence firm performance. From Super Bowl ads to expensive suits, Germann’s research and expertise helps us understand the influence of marketing and advertising in our everyday lives.
| February 18, 2016 |
You’ll feel better about yourself, and your talents, when you slap on some brand names.
THE ATLANTIC: What Motivates Companies to Do Good — Altruism, or Guilt?
| March 14, 2016 |
The study of 4,500 American firms found that the implementation of corporate social responsibility programs often correlates with instances of irresponsibility.
USA TODAY: Super Bowl ads loaded with celebrity star power
| February 9, 2016 |
There is evidence that celebrity endorsers sometimes make a commercial more memorable, and some research suggests that today’s younger generations are quite influenced by celebrity endorsers.
| February 9, 2016 |
Jim Seida, Associate Accountancy Professor
The authors found that four of the 12 companies studied had engaged in almost 100 percent earnings stripping, costing the United States Treasury roughly $700 million over two years.
| March 9, 2016 |
Emily Block, Assistant Management Professor
“I had really expected that ‘skin in the game’ (employees giving their own money) would matter. These findings were non-significant. It blew my mind.”
| January 4, 2016 |
“The social aspect of teams is very important because many times people are just not motivated to work for money alone. They want to have the opportunity to achieve a positive impact on the lives of others.”
| February 3, 2016 |
James O’Rourke IV, Management Teaching Professor
“There aren’t many animated or cartoon characters that have that level of recognition and that level of appeal, which is what makes it so valuable.”
| February 22, 2016 |
Charlice Hurst, Assistant Management Professor
Transform your responsibilities by offering creative and constructive suggestions to higher-ups, suggests Hurst. “If your ideas are adopted, you may be able to get involved in implementing them,” she says.
| February 2, 2016 |
Gianna Bern, Associate Finance Professor
“I expect continued layoffs, restructurings, and consolidation among oil and gas companies. We are witnessing the perfect storm in this industry.”