Good Recall

Spring 2014

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Kaitlin Wowak, assistant professor of management at the University of Notre Dame’s Mendoza College of Business, recently won a research award for a study examining the product recall process. “Why Do Some Product Recalls Succeed and Others Fail?: A Grounded Theory Investigation of the Recall Process,” earned Best Empirical/Theoretical Paper honors from the Decision Sciences Institute (DSI).

According to the study, a key driver of whether a recall is handled successfully is related to how a company manages two aspects of the process: knowledge conversion speed, or how quickly the company acts on information regarding tainted products; and knowledge precision, or how well a potential recall situation is understood.