MENDOZA NEWS: Faculty in the media

Faculty in the news

Spring 2016

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Assistant Marketing Professor Frank Germann studies how marketing analytics, leadership and brands influence firm performance. From Super Bowl ads to expensive suits, Germann’s research and expertise helps us understand the influence of marketing and advertising in our everyday lives.

BLOOMBERG BUSINESS: How an Expensive Suit Can Make You Better at Your Job

| February 18, 2016 |

You’ll feel better about yourself, and your talents, when you slap on some brand names.

THE ATLANTIC: What Motivates Companies to Do Good — Altruism, or Guilt?

| March 14, 2016 |

The study of 4,500 American firms found that the implementation of corporate social responsibility programs often correlates with instances of irresponsibility.

USA TODAY: Super Bowl ads loaded with celebrity star power

| February 9, 2016 |

There is evidence that celebrity endorsers sometimes make a commercial more memorable, and some research suggests that today’s younger generations are quite influenced by celebrity endorsers.


THE NEW YORK TIMES: Corporate Inversions Aren’t the Half of It

| February 9, 2016 |

Jim Seida, Associate Accountancy Professor

The authors found that four of the 12 companies studied had engaged in almost 100 percent earnings stripping, costing the United States Treasury roughly $700 million over two years.


BUSINESS NEWS DAILY: Behind the Research: Why Corporate Giving Makes Employees Happier

| March 9, 2016 |

Emily Block, Assistant Management Professor

“I had really expected that ‘skin in the game’ (employees giving their own money) would matter. These findings were non-significant. It blew my mind.”


THE HUFFINGTON POST: How Google Is Embracing TeamWork And Workplace Wellness

| January 4, 2016 |

Jasmine Hu, Assistant Management Professor

“The social aspect of teams is very important because many times people are just not motivated to work for money alone. They want to have the opportunity to achieve a positive impact on the lives of others.”


BLOOMBERG BUSINESSWEEK: Who Gets the Dog in the Divorce? MetLife to Ponder Snoopy’s Fate

| February 3, 2016 |

James O’Rourke IV, Management Teaching Professor

“There aren’t many animated or cartoon characters that have that level of recognition and that level of appeal, which is what makes it so valuable.”


FAST COMPANY: How To Turn Your Current Job Into Your Dream Job

| February 22, 2016 |

Charlice Hurst, Assistant Management Professor

Transform your responsibilities by offering creative and constructive suggestions to higher-ups, suggests Hurst. “If your ideas are adopted, you may be able to get involved in implementing them,” she says.


ASSOCIATED PRESS: Oil industry cutting jobs, investment to offset lower prices

| February 2, 2016 |

Gianna Bern, Associate Finance Professor

“I expect continued layoffs, restructurings, and consolidation among oil and gas companies. We are witnessing the perfect storm in this industry.”

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