Ironman, MBA Style

Spring 2014

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A team of four Notre Dame MBA students bested six schools to win the Ninth Annual San Diego State University International Sports MBA Case Competition, held Feb. 7-8.

Alexander Gross, Alexander Wolfe, Brian Holz and Patrick Covert had 24 hours to develop a solution to an international sports-related consulting exercise for Ironman, the series of triathlons organized by the World Triathlon Organization. A panel of sports industry executives scored presentations based on the creativity and efficacy of the proposed solutions.

Competing schools included Chinese University of Hong Kong, Hong Kong University of Science and Technology, San Diego State University Sports MBA, University of California Berkeley, University of Oxford and the University of Southern California. The Notre Dame team won Ironman apparel for taking first place.